Let's think outside the box
Your website is the core of your digital presence. We will ensure it represents you authentically, and delivers on your goals.
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Why not achieve the highest possible return from your technology investment?

Website marketing, mobile device support, social media, online lead generation, email & SMS marketing, brand and product messages, search engine optimisation, pay-per-click campaigns, process automation, ecommerce, mobile apps, customer life-cycle, CRM integration - Contactpoint can help you to bring it all together in your Web, Mobile & Online Strategy.

Function, Style and Substance

A successful website or mobile app is achieved through the intersection of 3 approaches: function, style and substance. Most website practitioners will approach the creation of a new website primarily from one viewpoint. Creatives or digital agencies give dominance to the look, feel, brand elements, and providing an up-to-date design. Marketers focus primarily on growing leads and sales, by delivering the right message, and thus focus on substance. Technology companies are understandably committed to implementing a robust, scalable, up to date technical solution to perform the functions which will enable the achievement of your company goals.

Each of these approaches is valid, but real success of your website or mobile app comes with the delivery of all three, aligned to your overall business goals, branding, and target audience. That's what we endeavour to do at Contactpoint; giving weight to all 3 viewpoints, and partnering with you towards a better business.

Our website strategy process

Our website strategy process seeks to understand the functions required to achieve your goals, together with the content strategy required to engage with your target audience. Your unique strategy will be informed by your organisation's history, and your competitive landscape.

The execution of your website strategy is directed by your content strategy, and finessed by our expert creative design and technology specialists and generally follows these steps:

Business Overview & Objectives definition.

Research and Analysis.

Technology Recommendations.


Post-implementation Measurement.

The [online strategy] service exceeded expectations significantly. (Which means, of course, that expectations just rose again! :-))
Michael King
Quality Learning Australia

Ready to develop your website strategy?

We're ready to help.