Digital Marketing Strategy
Your tailored digital marketing strategy will ensure that you focus your finite resources on the tactics that will provide the highest return on investment.
It's easy to become overwhelmed when developing a new digital marketing strategy. Through search engines, ads, social media and email, there are many ways to increase traffic to your website. Our Melbourne-based team is experienced in implementing marketing campaigns across a wide range of B2B and B2C industries, businesses small and large, including national franchises. We will develop a digital marketing plan to achieve your business objectives.
We don't take lucky guesses, we make data-driven decisions as to which digital marketing channels are best suited for your target audience.
Conversion Rate Optimisation
Attracting the attention of the right audience is only part of an effective online marketing strategy. When your target audience reaches your website, it must provide useful information and a delightful user experience, and inspire action. We will measure and improve conversion.
Nurture and Grow
A great lead nurturing strategy will convert the highest percentage of your website visitors into clients. We use data from marketing automation to identify audience characteristics and segment into specific buyer personas.
The digital marketing discipline can be a complex. We promise to provide you with clear monthly report which explains where your marketing budget is being spent and your return on that investment. You will see what activities we have performed and what's planned for the future.
You know that there are individuals who would love your product/service, but you're not sure how to reach out and communicate with them?
Many clients tell us they are tired of making Facebook posts and not seeing any return on the time spent, or don't understand why their website doesn't appear in Google search results. This can be frustrating, and the annoying part is that you may be focusing on channels which are not likely to work for you. We don't take lucky guesses; we make data-driven decisions as to which digital marketing channels are best suited for your target audience. If your product/service offering is highly sought after in Google search, we may implement search engine optimisation and Google Ads with specific content to reach this audience whilst meeting Google's stringent requirements.
Tailored to provide the highest return on investment
Some audience niches can be reached more easily through highly targeted social media marketing, in platforms such as Facebook, Instagram and LinkedIn. These forms of pay-per-click advertising can be useful for standing out from the crowd and to increase sales. We understand the tone and communication styles required to engage your audience.
The right tools
Lead Generation services may include:
Search engine optimisation.
Social Media Ads (Facebook, Instagram, LinkedIn).
Upskilling your team to publish regular content.
Digital Marketing Ongoing Management.
A website landing page optimised by Contactpoint gained an astonishing 242.85% more leads in April 2018 compared to April 2017.
The Graffiti Eaters
Nurture and Grow
A great lead nurturing strategy will convert the highest percentage of your website visitors into clients. We use data from marketing automation to identify audience characteristics and segment into specific buyer personas. We can then use strategies to nurture leads such as:
Personalised website content, per visitor.
Lead follow up - when the prospect reaches a specified lead score.
Personalised content is key to engaging discerning clients who are bombarded with constant marketing communications.
How do you know if your digital marketing is providing a return on investment? How do you know if it's meeting your business objectives? The digital marketing industry can be a complicated environment. We promise to provide you with clear monthly reporting which clearly displays where your marketing budget is being spent and the your return on investment achieved. You will see what work we have performed and activities planned for the future.