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PPC Management

The internet has become a crowded environment. Even those operating in highly niche areas may find themselves amongst numerous competitors. Pay-per-click (PPC) marketing, such as Google Ads, Facebook and LinkedIn PPC, has become the most targeted way for businesses to reach their specific audience and stand out.

To make things more difficult, search engines and social media platforms are continually changing their algorithms, demonstrating a preference towards paid ads and posts over unpaid content. Google are pushing organic search results further down the page as they enable more PPC ads and rich snippets to command the lucrative above-the-fold space at the top of your screen. And in January 2018, Facebook announced they would prioritise posts from friends, family and groups over unpaid business posts.
14 Years' Experience
For PPC Management in Melbourne, you won't find many companies with this level of experience.
No Contracts
You're not locked in - all work is performed month-by-month.
Based in Melbourne
To manage privacy and provide a high standard of PPC in Melbourne, we don't outsource your work.

Pay Per Click Marketing

is ideal if:

You are a new business or have undergone major rebranding and your website is yet to rank highly in organic search.

You require leads quickly e.g. you are promoting a once-off event or a limited time offer.

You operate in a competitive space and have struggled to stand out from the crowd.

You are seeking highly specific leads e.g. from specific suburbs, age groups, interests, job titles, organisations etc.

Benefit from the Experts

Managing a PPC campaign can be difficult if you don't have lots of experience in this space. Without a well-prepared plan a PPC campaign can fail in many ways. Remember, you pay each time someone clicks on your ad! A successful PPC marketing strategy doesn't aim for a high number of clicks. It aims to only receive clicks from those who are ready to purchase your products/services.

Creating highly targeted ads that entice readers to click is important, but that's only the first step. Guiding visitors to a general page such as your home page or product/service menu isn't enough. Landing pages must provide specific solutions to search queries, be congruent with your ads, and guide visitors through an easy purchase step or lead nurturing process.


Google Ads or Social Media?

The main difference between advertising through Google Ads and social media, such as Facebook or LinkedIn, is the circumstances in which your ads are found.

Google Ads targets those who are specifically searching for your products or services. If you know there are people searching for and ready to purchase your products/services, this is a great way to ensure they find you. However if few people are searching for your product/service, particularly if it's something new, this may not be the best place to start.

Facebook and LinkedIn PPC operate a little differently. Users are simply scrolling through their feed looking at their friends and family member's posts when the platform displays your ad. The advantage of social media is the incredibly specific audience targeting which can be implemented. You probably have in mind your ideal customer type - their age, where they live, their job industry/title/company, their favourite television shows, what they read.

A Combined Approach

You may reach more potential customers by running ads on Google Ads and social media. We conduct research into the feasibility of each option and will recommend the best options for your digital marketing objectives.
Our Google Ads PPC Management Services include:
Identification of search terms with sufficient monthly search volumes, which are being used by those who wish to purchase your products/services.
Targeting of your chosen audience (location, age, device etc.)
Ensuring your ads won't be displayed in searches where you won't gain business. For example, if not implemented correctly, a 'home air conditioning repair' ad could be displayed for a 'car air conditioning repair' search.
Writing your ads in sucha way to entice clicks.
Creating unique landing pages which answer search queries and convert visitors into clients.
Applying best practices to reduce your cost-per-click and ensure ads are displayed above your competitors.
Implement display ads to attract recent website visitors, and visitors of related and relevant websites.
Implement Google Shopping Ads to gain top of page exposure in relevant searches.
Implementing conversion tracking to provide useful information on purchases, form completions and other key events.
Providing monthly reports to keep you informed of the progress. We will discuss the results with you to ensure your ads keep pace with your current business activities.

Paid Ads in Social Media

Our Facebook and LinkedIn PPC Management includes:

  • - Strategic and specific targeting (location, age, interests, job title, industry, income etc.)
  • - Ensuring your ads won't be displayed in social media accounts of those who are unlikely to purchase.
  • - Creating ads with enticing imagery or video which stops social media users in their tracks.
  • - Creating unique landing pages or content which is of value to visitors and leads to conversions.
  • - Implementing conversion tracking to provide useful information on purchases, form completions and other key events.
  • - Applying best practices to reduceyour cost-per-click.
  • - Monthly reports to keep you informed of the progress and return on investment.
We will discuss the results with you to ensure your ads keep in sync with your current business activities.


Why trust Contactpoint for your PPC Marketing Services?

Contactpoint provides PPC Marketing to meet the objectives of numerous B2B and B2C clients throughout Melbourne and across Australia.

  Product purchases, appointment bookings, lead generation for franchise sales are just some of the actions we help deliver to our clients through pay-per-click. The success of your PPC Advertising can be influenced by many factors such as website design, user experience and page load speed. As a full service IT services company, Contactpoint brings to you the resources of a skilled team of marketers, designers and developers. With these extensive resources, we will ensure you not only reach the right audience, you gain their business as well.
We had a general idea of what we wanted and they made it a reality; knowing exactly what we needed. We are thrilled with our new website and all the work the Contactpoint team put in. They are extremely knowledgeable and easy to work with.
Terry & Megan Byron

Keen to drive immediate traffic to your website?

We will have your online ads performing in no time.