Archive for October, 2008

An email subject I just had to open

October 13th, 2008 by Heather Maloney

An email subject I just had to open

I found myself being drawn to open an email the other day from a person whose emails I see but rarely take the time to read. So what made me open this one? The subject was “Heather, ring me on Tuesday”. It was the combination of personalisation, a request to take action, and the fact that this was not the normal subject used by this person, that made me open the email.

What subject lines have made you open the email?

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