Email is a one-way conversation which is definitely far better than no conversation at all! However, if you can move it towards a two-way conversation, then it becomes an even more powerful relationship building tool. Linking through to a blog is a very simple and cost effective way of achieving a two-way conversation.
Here is a quick step-by-step guide on how to setup a free WordPress blog and link to it from your eNudge emails. You may need some help from your web developer for the WordPress installation step, but that shouldn’t take them more than an hour or so, with a little more time if you need them to configure it and create a customised blog banner for you.
- Download the WordPress blog software from http://wordpress.org/ and install it on your webserver following the Famous 5 Minute Install provided by WordPress (if you have no idea what this means, best to get your Web Developer to carry out this step for you).
- After going through the installation, WordPress will have generated an Admin username and password for you to get into the administration section of your new blog. Go to the admin page which will most probably be located at: http://www.yourwebsite.com.au/blog/wp-admin and login using the admin username and password.
- Go to the WordPress dashboard, and click on Write Post. From this screen you can create your first blog entry. WordPress allows you to enter text and format it with a basic text editing tool. Then save your post, allocating it to an appropriate category.
- In the WordPress dashboard you can control all of the settings the govern the way your blog operates including who can post comments, and whether these are moderated or not.
- Linking to your blog in your eNudge email is then simply a matter of providing a link to the “root page” of your blog, which will most likely be: http://www.yourwebsite.com.au/blog – this is the link to the Contact Point blog for instance: https://www.contactpoint.com.au/blog/
Providing a link to your blog from within your eNudge emails will allow people to read something in your email or your website, and then post their own comments. Other visitors reading these comments can then comment on the comments, and a conversation takes place amongst your readers, potentially creating a mini-community.
So, now’s your chance! Was this short guide interesting / useful? Post your comment and see how easy it will be for your readers to contribute and start a conversation and a mini-community in YOUR blog.by