A design-centric approach to application development (that’s web applications and mobile applications – is there any other sort these days??) differs from customer-centric or technology-centric approaches which have been more common of recent years. A design-centric approach focuses primarily on ensuring that the user experience is perfect – or perhaps more accurately “nearly perfect”. There … Read More

As the creator of a broadly used email and SMS marketing solution (eNudge) for the Australia marketplace, I thought that over the years I would see a general improvement in the way email marketing campaigns were constructed and delivered. I’m sad to say that on the whole, nothing much has changed. eNudge provides a myriad … Read More

A Google search of the definition of ‘user experience’ returns: the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use. The definition of the user interface is the means by which the user and a computer … Read More

In my early years as a Graphic Designer, I worked a lot with incorporating animation onto a website via Adobe Flash. This was all the rage back then – mostly for use within large banner images/dynamic elements. Over the years, Flash became outdated and impractical, especially with the introduction of Apple devices and their lack … Read More

As technology grows ? so does our need to see things in super high quality. Our computer and mobile phone displays, must be larger and better than before. No longer are we satisfied with blurred images, and squinting at our small mobile phone screens to try and read “blocky” text. By “blocky” I mean that … Read More

As of the 21st April, 2015, the Google search engine, globally, is giving weight to the presence or absence of mobile responsiveness in your website for people searching in Google using a mobile device. For example, if you are searching for a local cafe while using your mobile phone, the local cafe that has a … Read More

With one in every five people in the world now holding a smartphone and one in seventeen owning a tablet, it’s easy to understand why website design has become immersed in catering for a wide range of device screens, and in fact why current digital design trends are being heavily influenced by the prevalence of … Read More

Parallax Design is set to be one of the biggest trends in web development in 2014. But what is it exactly? And why should we bother? Long story short, its all about impact. You may not know exactly what “parallax scrolling” means, but if you have been surfing around the web lately, chances are you … Read More

Computer technology has come a long way over the years, and with each generation of increasing screen sizes, web designers everywhere have taken up the challenge to best take advantage and utilise this new screen real estate. With some screen dimensions now topping out at 2560 pixels wide, it’s no wonder that the old 1024 … Read More

Holidays are great.  They’re a fantastic way to relax, explore new places, spend time with the people you love and we all want to immortalise those great moments in our holiday snaps.  However, as great as those photos are to us as individuals, how often have you looked at another person’s holiday photos and found … Read More