Archive for the ‘mainstream software’ Category

Put some fun into your marketing with QR Codes

April 12th, 2011 by Heather Maloney

QR CodeYou may have noticed some strange looking symbols in your travels recently, a bit like the image on the right. These are called QR codes (2 dimensional barcodes), and can hold a great deal more information than your average barcode, and can be read by a smart phone!

Go on… if you have a smart phone, download a QR Code reader app (see links below), and then read in the code on the right. So… what do you call a dog that shreds things? [you have to view the QR code to get the answer]

How can you utilise QR codes for marketing your business? There are a plethora of articles online giving many different suggestions. Thinking about our clients, we can see the QR Codes being used as follows:

Added to advertising boards for properties, to allow the person driving past the property to get all the details about it on their smart phone including contact details for the real estate agent.
Included in emails, to provide a special offer to use when you walk into the store.
Added to any printed material to provide your contact details in the form of a vcard (used within Outlook Contacts)
An in-store loyalty program – the cafe downstairs from our office is using QR codes in this manner.
Here are some other useful articles on the topic of QR Codes:

- 13 Creative Ways to Use QR Codes for Marketing
- Free online tool to generate a QR Code | Another online QR Code generator
- iPhone App to scan a QR Code
- Android App to scan a QR Code

Have you used a QR Code yet? Tell us about your experience by commenting below.

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What’s in Microsoft Windows 7 Operating System?

October 25th, 2009 by Heather Maloney

Microsoft launched Windows 7, the new 64 bit operating system, on October 22nd. Windows 7 is said to provide:

  • a faster operating system, particularly if you have 4Gb of RAM or more on your computer; Windows 7 will actually enable to you utilise the extra RAM
  • easier search for files and emails, straight from the Start button
  • pin and jump lists to help you quickly access programs and files you use most often
  • aero snap feature that allows you to easily put two windows side by side to compare their contents
  • aero peek feature allowing you to see what’s on the desktop without minimising everything; the open windows are made transparent. Similarly an aero shake feature, to minimise all the windows and then bring them all back again to their previous position by shaking a window from side to side
  • a stronger firewall, anti-virus and anti-malware solution
  • tools for creating and sharing videos on YouTube

In addition, Windows 7 takes up 1/2 the room on your hard disk compared to Windows Vista. Developers and manufacturers are expected to be interested in Windows 7 because of the many new capabilities it provides, including touchscreen support. For more information you might like to read the Top 10 reasons to buy Windows 7 put together by Microsoft. In addition, Microsoft already has a new section of it’s website dedicated to Windows 7.

Unfortunately, you can’t upgrade directly from Windows XP to Windows 7, so if you’re like me you would need to do a fresh installation of Windows 7, which will probably give you a better result anyhow. You could of course temporarily upgrade to Vista, and then upgrade to Windows 7.

Some analysts are suggesting that this could be Microsoft’s last operating system, with the prospect of operating-system-less computers becoming more likely. Perhaps the question should be, will Google be successful in bringing out their Google Chrome operating system to replace the heavy-weight Windows operating system? You might like to read Google’s vision for their light-weight operating system.

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