Zero Party Data instead of 3rd Party Cookies
March 27th, 2024 by Heather MaloneyA Necessary Switch as Google Disables 3rd Party Cookies Google’s commitment to disable 3rd party cookies in its Chrome browser by the end of 2024 (about 3 years later than other browsers) will mark the final death knell for audience targeting in pay-per-click advertising that use the data gathered by those cookies. In this blog … Read More