How CNET setout to refresh their list

February 7th, 2012 by Heather Maloney

It got my attention, so I thought I’d share with you the recently distributed “database refresh” message sent out by CNET to try and get their audience to read their messages or re-engage.

The subject of the newsletter below was the first thing to get my attention. It read: “Is this goodbye? CNET will miss you.” I couldn’t help wonder what it was all about, as I skimmed that subject line (I skim due to the volume of email I receive on a daily basis). In an instant, they had piqued my curiosity and I found myself opening their email!

CNET list refresh email

Next, I saw the big CNET logo, and then I read their first paragraph, where they explained that they “loved it when I would click “open” on their emails” and that they wanted me back. Cute. The rest of the email was very simple and set out to show me why I should be opening and reading their emails based on the value they provide. So, now that their brand is firmly back in my mind, I may well open more of their emails in future. 🙂

What do you think of this strategy? Have you used a different “list refresh” strategy or had someone use a successful one on you?

Facebooktwitterredditpinterestlinkedinmailby feather

Leave a Reply

Subscribe to our monthly

Contactpoint Email News

Our enews is sent out approximately monthly, and contains information on latest digital technologies, and how these can be used to help your organisation grow.

To subscribe, simply fill in your details below: