Archive for February, 2012

Breaking News and Technology – Gillard vs Rudd

February 27th, 2012 by Heather Maloney

As political journalists across the country are poised for the next stage of the saga between Julia Gillard and Kevin Rudd, technology is helping us to keep up to date with all manner of up to the minute broadcasts from Canberra. For example:

  1. Live webcam as the media, from two different angles and corridors in the Parliament building, wait for the ALP politicians to come out of their vote for either Ms Gillard or Mr Rudd.
  2. If you don’t want to watch the webcam, the politics blog page of the The Age is being updated every 5 minutes or so with another comment or photo to keep you up to date.
  3. You can follow tweets attached to particular hashtags in Twitter to hear the news as it comes to hand.

I wonder what the price was for advertising space on the political pages of the national newspapers during this morning?

In a nutshell… there’s no need to stay in the dark for very long, whether you are sitting at a computer or using your mobile phone!

What’s your favourite way of watching the news unfold?

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

How CNET setout to refresh their list

February 7th, 2012 by Heather Maloney

It got my attention, so I thought I’d share with you the recently distributed “database refresh” message sent out by CNET to try and get their audience to read their messages or re-engage.

The subject of the newsletter below was the first thing to get my attention. It read: “Is this goodbye? CNET will miss you.” I couldn’t help wonder what it was all about, as I skimmed that subject line (I skim due to the volume of email I receive on a daily basis). In an instant, they had piqued my curiosity and I found myself opening their email!

CNET list refresh email

Next, I saw the big CNET logo, and then I read their first paragraph, where they explained that they “loved it when I would click “open” on their emails” and that they wanted me back. Cute. The rest of the email was very simple, and set out to show me why I should be opening and reading their emails based on the value they provide. So, now that their brand is firmly back in my mind, I may well open more of their emails in future. :-)

What do you think of this strategy? Have you used a different “list refresh” strategy or had someone use a successful one on you?

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Subscribe to our monthly

Contact Point Email Newsletter

Each email newsletter is filled with technology updates and great ideas to help your business grow.

To subscribe, simply fill in your details below: