Archive for July, 2011

Google Plus… what’s it all about?

July 6th, 2011 by Heather Maloney

I’m looking forward to trying out Google Plus when it becomes more broadly available than the current field test stage which is only open to a select few by invitation only.

You can take the tour from here: https://plus.google.com/up/start/?sw=1&type=st to learn about it.

I think that the concept of Circles really fixes a difficulty with other social sites – the ability to replicate online the different “circles of people” that you mix with in real life.

As soon as Google Plus is readily available, we’ll be exploring it to see how it can help our clients’ businesses, so stay tuned.

Here’s a great article which considers the differences between Twitter, Facebook and Google Plus, and what the advent of Google Plus may mean for social media.

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

What does the EOFY and the ski season have in common?

July 4th, 2011 by Heather Maloney

What does the EOFY and the ski season have in common?

Answer: an opportunity for a seasonal promotion!

How many end of financial year sale emails did you receive?  How about special offers for the start of the ski season.  Do you have your end of ski season campaign planned?

Significant dates in the calendar are increasingly used as an opportunity to run a special offer in order to get some mind share and perhaps market share of your audience.  My view is that there should be a link between the actual date and your offer, but perhaps something unrelated can be give a quirky twist and get your audience's attention that way.  What do you think?  Share with us on our blog if you took up an EOFY sale!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Subscribe to our monthly

Contact Point Email Newsletter

Each email newsletter is filled with technology updates and great ideas to help your business grow.

To subscribe, simply fill in your details below: