Personalising your email or SMS messages in a useful way will help your contacts to feel like you are having a one to one conversation with them, and will help them feel like a valued client, not just one of the masses.

So what do I mean by a “useful way”? It’s pretty easy to add the firstname to your message – people expect that level of personalisation even in what is obviously a bulk email send now. What is useful for your clients / customers is going to be different from another organisation, but here are some ideas to get your creative juices flowing:

• expiry date of your customer’s account / subscription
• number of loyalty points they currently hold
• address and contact details that you currently store on file for your contact (ask them to update you if the details have changed)
• last item that the customer purchased online (so that you can ask them what their experience has been like with that product, or you can ask them to rate your customer service during the transaction).

We’d love to hear what other ways you can imagine personalising your messages – reply to this post below.

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This entry was posted on Tuesday, August 10th, 2010 at 7:43 am and is filed under electronic marketing, Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.