Website Marketing
search engine optimisation, online advertising, increasing quality inbound links...
Contact Point provides a range of services to increase the number of visitors to your website, including:
- search engine optimisation, to improve the ranking of your website in the major search engines, for relevant and commonly used keywords and phrases
- managing pay per click campaigns, where stand out advertisements are placed against relevant keywords, to maximise return and minimise cost
- sourcing appropriate e-newsletters and websites for ad placement
- assisting with your marketing strategy to build traffic
- assisting with your website content to increase visitor action
- combining website strategies and email / sms marketing
- and more!
Search Engine Optimisation
Many people search for information on the internet by using Search Engines. Search Engine optimisation (SEO) is a term used to describe ensuring that your website is built in such a way as to gain higher ranks in the most popular search engines for particular search terms. The aim is to have your website appear at or near the top of the first three pages of results, when someone searches on keywords relevant to your business.
Our ongoing Search Engine Optimisation service also includes:
- a once off competitor analysis to discover the most popular search terms for your industry and target audience, the level of competition you have from competitor websites and how they are achieving their results, recommendations for achieving the best results for the most appropriate search terms on your site, and implementation of the recommendations after these have been ratified by you
- ongoing work to ensure that the on-page optimisation of your site maintains its impact as your competitors change their optimisation, and search engine algorithms change
- recommendations around how the content of your site can be altered to improve your ranks,
- ongoing work to build quality inbound links to your website to assist with your Google rank,
- regular submission of your site to the major search engines at an appropriate frequency, to also assist with the maintenance of rank, and
- regular reviews of the keywords being employed, and ranks being achieved.
DIY SEO Kit
On March 1st, 2011 we launched our DIY SEO Kit aimed at our clients who don't have the budget to engage us to take care of the search engine optimisation of their site, but who do have the time and inclination to do it themselves and just need to know what to do. Read more about our: DIY SEO Kit
What do our Clients say?
"Thank you for your work on the website – it is much appreciated. I have noticed an increase in traffic directly from google (as opposed to google adwords) which is great. I appreciate your assistance." Michelle Anderson, Pamper Boxes, February 2011.
"I am happy with everything so far and as I mentioned its starting to produce some results, Love your work!" Julian Staffords, Hybrid Art Projects, November 2010.
Case Studies:
We've worked with many clients over the years to help them drive additional traffic to their website. Below are just two case studies which demonstrate our approach and achievements.
The Challenge
Rapini - provider of custom storage solutions, trolleys, medical storage, and more
When we first spoke with Rapini, they had a website that barely ranked at all in Google except via an industry site that listed them along with their competitors. Consequently Rapini wished to perform much better in the search engines.
The Solution
Contact Point optimised the Rapini site for the major search engines for commonly used search terms related to Rapini products and services. Rapini's rank in the search engines for the chosen search terms improved dramatically with numerous organic links appearing on page 1 and 2 of Google within 3 months of commencing the program, and continues to improve over time. Rapini now receive a steady stream of enquiries from their website, predominantly through searches.
The Challenge
Genre - fashion handbags: http://www.genre.com.au/
Genre had a range of designer handbags presented on their website, however results being generated from the site were minimal. We believed there were a number of reasons for this including: no online store, the site was difficult to navigate, the look and feel wasn't very appealing, and the website and content was not optimised.
The Solution
Contact Point firstly implemented a very simple online order from within the existing site as an interim measure, and then sourced and arranged an advertisement in a very popular fashion enewsletter. Genre embraced the Contact Point eNudge Email and SMS Marketing solution, and experienced hundreds of people joining their mailing list within just days of launching their online promotion which included a competition and significant prize. Online orders also resulted from the promotion, and Genre was very happy with the results.
Contact Point were then engaged to replace the Genre website with a freshly designed site including a feature rich shopping cart. The new site much more effectively promoted the Genre range of designer handbags and allowed visitors to purchase very easily. The site also includes a leading edge solution to allow visitors to setup their own online handbag party, along with an online gift voucher facility, and foreign currency conversion.
We look forward to talking with you about increasing the number of visitors to your website.