Website Marketing

search engine optimisation, online advertising, increasing quality inbound links...

Contact Point provides a range of services to increase the number of visitors to your website, including:

search engine optimisation, to improve the ranking of your website in the major search engines, for relevant and commonly used keywords and phrases
managing pay per click campaigns, where stand out advertisements are placed against relevant keywords, to maximise return and minimise cost
sourcing appropriate e-newsletters and websites for ad placement
assisting with your marketing strategy to build traffic
assisting with your website content to increase visitor action
combining website strategies and email / sms marketing
and more!

Search Engine Optimisation

Many people search for information on the internet by using Search Engines. Search Engine optimisation (SEO) is a term used to describe ensuring that your website is built in such a way as to gain higher ranks in the most popular search engines for particular search terms. The aim is to have your website appear at or near the top of the first three pages of results, when someone searches on keywords relevant to your business.

Our ongoing Search Engine Optimisation service also includes:

a once off competitor analysis to discover the most popular search terms for your industry and target audience, the level of competition you have from competitor websites and how they are achieving their results, recommendations for achieving the best results for the most appropriate search terms on your site, and implementation of the recommendations after these have been ratified by you
ongoing work to ensure that the on-page optimisation of your site maintains its impact as your competitors change their optimisation, and search engine algorithms change
ongoing work to build quality inbound links to your website to assist with your Google rank, and
regular submission of your site to the major search engines at an appropriate frequency, to also assist with the maintenance of rank.

Below are a couple of case studies with regard to this area of our work. Please feel free to get in contact so that we can discuss your individual requirements.

The Challenge

Genre – fashion handbags: www.genre.com.au

Genre had a range of designer handbags presented from their website, however results being generated from the site were minimal. This was in part due to the site having no ordering facility, and it was somewhat difficult to navigate through the site which also lacked visual appeal.

The Solution

Contact Point firstly implemented a very simple online order from within the existing site as an interim measure, and source and arranged an advertisement in a very popular fashion enewsletter. Genre embraced the Contact Point eNudge Email and SMS Marketing solution, and experienced hundreds of people joining their mailing list within just days of a special online promotion including a competition to win a handbag for those who subscribed to email news from the site. The subscribers are collected via an online form and automatically added to Genre's eNudge database, allowing Genre to efficiently and easily follow up with targeted promotional emails to the opted-in subscribers. Online orders also resulted from the online promotion, and Genre is very happy with the results.

Contact Point were then engaged to replace the Genre website with a full shopping cart version of the website which more effectively promoted the range of designer handbags and allowed visitors to purchase much more easily. The site also includes a leading edge solution to allow for visitors to setup their own online handbag party, along with online gift vouchers, and foreign currency conversion.

The Challenge

Rapini - provider of custom storage solutions, trolleys, medical storage, and more

Rapini wished to perform much better in the search engines - the site barely had any rank in Google except via an industry site that listed them along with their competitors.

Contact Point optimised the site for the search engine for key terms related to their products and services. The rank in the major search engines for the chosen key phrases improved dramatically with links appearing on page 1 and 2 of Google within 3 months of commencing the program. Rapini now receive a steady stream of enquiries from their website on a weekly basis.

Contact Point also works closely with a number of businesses to improve the traffic to their websites, using a variety of techniques. We look forward to talking with you about increasing the number of visitors to your website.