Website Marketing

search engine optimisation, online advertising, increasing quality inbound links...

The Challenge

Genre – fashion handbags: www.genre.com.au

Genre had a range of designer handbags presented from their website, however results being generated from the site were minimal. This was in part due to the site having no ordering facility, and it was somewhat difficult to navigate through the site which also lacked visual appeal.

The Solution

Contact Point firstly implemented a very simple online order from within the existing site as an interim measure, and source and arranged an advertisement in a very popular fashion enewsletter. Genre embraced the Contact Point eNudge Email and SMS Marketing solution, and experienced hundreds of people joining their mailing list within just days of a special online promotion including a competition to win a handbag for those who subscribed to email news from the site. The subscribers are collected via an online form and automatically added to Genre's eNudge database, allowing Genre to efficiently and easily follow up with targeted promotional emails to the opted-in subscribers. Online orders also resulted from the online promotion, and Genre is very happy with the results.

Contact Point were then engaged to replace the Genre website with a full shopping cart version of the website which more effectively promoted the range of designer handbags and allowed visitors to purchase much more easily. The site also includes a leading edge solution to allow for visitors to setup their own online handbag party, along with online gift vouchers, and foreign currency conversion.

The Challenge

Rapini - provider of custom storage solutions, trolleys, medical storage, and more

Rapini wished to perform much better in the search engines - the site barely had any rank in Google except via an industry site that listed them along with their competitors.

Contact Point optimised the site for the search engine for key terms related to their products and services. The rank in the major search engines for the chosen key phrases improved dramatically with links appearing on page 1 and 2 of Google within 3 months of commencing the program. Rapini now receive a steady stream of enquiries from their website on a weekly basis.

Testimonial - 06/05/2008

Prior to working with the Heather at Contact Point, my experience with website technicians had been disappointing. It seemed that those who were good at website design had no understanding of how to move it up the rankings of the search engines; those who claimed to be able to do this were well beyond my budget to hire and others promised the world then required constant chasing up to get even the most minor changes actioned.

After coming highly recommended by a valued colleague, I approached my initial discussions with Heather with fair degree of scepticism. She soon turned that around through her responsiveness, her ability to explain technical aspects of website management in plain English in a respectful way and her total professionalism. From that day I have been impressed with Heather’s integrity, follow-up and ability to connect with our goals and core values at Project Balance. Since engaging Contact Point, the number of visitors to our website and our enquiry level has increased. Her team has just completed an entirely new look for our website, which we all agree is massive improvement on the old site! We all love it! I will re-write this reference in six months time and include details of the increased business that will come from Heather’s hard work and dedication.

I could rave forever about Heather, but in summary, I’ll simple say that she has become more than a website technician, she has become a business partner and a valued extension of the Project Balance team. I would highly recommend Heather to anyone looking for an extremely switched on and professional IT and business specialist.

Karina Butera - Project Balance

Contact Point also works closely with the following businesses to improve the traffic to their websites:

We look forward to talking with you about increasing the number of visitors to your website.