Newsletter Vol. 6, 2006
Good luck if you are having a bet on the Melbourne Cup! Unfortunately I can't give you any tips; well not on the Cup at least. :-) Below are some tips that may help your organisation.
Best wishes,
Heather Maloney
A clean bill of health for your database
Quite a few of our clients are undertaking database cleansing activities at the moment. If you are not sure what that involves, or why you would do it, or just to check on your understanding, our article on Database Cleansing may be of assistance.
"If any one faculty of our nature may be called more wonderful than the rest, I do think it is memory. There seems something more speakingly incomprehensible in the powers, the failures, the inequalities of memory, than in any other of our intelligences. The memory is sometimes so retentive, so serviceable, so obedient; at others, so bewildered and so weak; and at others again, so tyrannic, so beyond control! We are, to be sure, a miracle every way; but our powers of recollecting and of forgetting do seem peculiarly past finding out."
- Jane Austen (1775 - 1817), Mansfield Park
Managed Electronic Marketing
SMEs don't always have the time, resources or inclination to create and distribute their own electronic marketing campaigns, and so they often fall by the wayside. 12 months passes, and still you've not done anything with that list of customers who asked you to let them know when you have a new product range / or your website is updated etc.
To help SMEs out, Contact Point is now providing a Managed Electronic Marketing service, whereby we will undertake all the tasks necessary to put your marketing campaign into action. Of course, we will be utilising our own technology to distribute the campaign (eNudge), so you will receive full tracking of opened messages, URL click throughs, replies, and so on. We will also assist you to calculate your return on investment.
Our Managed Electronic Marketing service is completely tailorable to your needs. We can do all or any of the following tasks: write the copy of your message, design the look and feel of your message including creating any images, sort out your database and extract just the set of contacts that should receive the message, distribute your message via email or SMS, report back to you on the results and responses, and conduct customer follow up.
Our same low rates will apply to our Managed Electronic Marketing service, so you can be sure to get value for money. Get in contact with us to request an obligation free quote.
Publish to your Website
If you regularly publish information that gets sent to your clients, customers or suppliers, you should seriously consider publishing that information on your website. Doing so will help to build credibility for your business when potential customers visit the site to learn more about you. Increasing the valuable content on your website will also help you to rank higher in the major search engines, especially if your publications contain a natural smattering of the keywords by which you would like to be found. A good example of publishing regular information can be seen at the Kelly Hazell Lawyers website.
Contact Point - Helping businesses to reach their potential through Information Technology