Newsletter Vol. 5, 2006
I'm sure you've seen that we've been busy launching eNudge in the last few weeks. We are really looking forward to helping businesses enhance their electronic messaging to keep in touch with their customers, suppliers, staff and others. If you missed our Electronic Communication Survey (and the free gift & competition) get in before the 31st October!
This newsletter is packed with ideas to stretch your business mind. Enjoy!
Best wishes,
Heather Maloney
Integrating Print and Internet
A fabulous new magazine was launched by one of our clients in September. As the name suggests, Finally at 40 is for women approaching 40 and over, particularly looking at their areas of interests and needs. In order to engage more with the readers, Finally at 40 has also simultaneously launched a website dedicated to the magazine at www.finallyat40.com where you can enter competitions that are mentioned in the magazine and get access to additional editorial. Advertisers in the magazine can also place advertisements on the website.
At the moment, you can get access to the magazine at cafes, gyms, doctors surgeries and the like in the Moonee Ponds area, and Bayside.
"Bite off more than you can chew, and then chew like Hell."
- Peter Brock
Date Triggered Email
Have you ever thought about converting those standard messages you need to send to your clients / customers to an automated email? What a time and effort savings to be able to set up a series of emails that need to go to your service customers, letting them know the next step, reminding them about due dates and so on, complying with legislative requirements, and then letting the communications get automatically sent out on the right date without you having to touch it!
eNudge has only recently been launched, but we have already added new functionality - the Email Series - to meet a request of a large Australian company which
carries out building management and needs to send out many communications each year based on the building anniversary date. Automating this process will help
save a significant amount of time, and reduce costs, so that the business can continue to expand.
Emails in the eNudge Email Series can be triggered to occur a specified number of days/months/year before a target date, or after a target date, and then repeat (or not) every specified timeframe. It's very powerful for business. eBooks are another example of the use of the Email Series. We'd love to hear how it might help your business!
Customer Research at a Website Near You
Your potential customers are turning more and more to the internet to research available products before they make a purchase decision. Therefore, utilising your website to provide valuable information about your products, and demonstrate the range of products you offer, is a very wise move. One of our clients, Bedding Wholesalers (Ballarat) Pty Ltd have recently gone online at www.beddingwholesalers.com.au to provide a referral point to their customers. Their shopfront is relatively small, but the range of products they offer is very large, so utilising their website to demonstrate the wide range of products is a great innovation. It will also act as a foundation for future communications to the public announcing new product ranges that arrive in store.
| Tip #5: Web hosting is the service that enables you to place your web pages containing text images and other content onto the internet. You web hosting service provides you with lots of other services. To understand this better, read more here |
Did you know...
The total number of internet users passed 1 billion in 2005, up from 420 million in 2000. US online retail sales were $23.6bn in the fourth quarter of 2005, up from $19.1bn in the fourth quarter of 2004 and $9.4bn in the fourth quarter of 2001. More facts...
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