Newsletter Vol. 4, 2007

The theme of this month's newsletter (the visual 'net) follows on from our look at Social Networking last month. Specifically it's about the increasing role of video and other visually dynamic formats to engage with your audience.

In this issue:

  1. The Visual 'Net
  2. Do you have a vista for Vista?
  3. Staggering growth in the Australian online advertising sector in 2006.

Best wishes,
Heather Maloney

The Visual 'Net

Are you communicating visually with your target audience? Our recent article on this topic describes why communicating visually could be a great asset for your business, and we look at examples using webcam, videos, online presentations, flash and other means.

Read the full article

"A picture is worth a thousand words." - Napoleon Bonaparte

Do you have a vista for Vista?

Okay, that's stretching the meaning of the word vista a little! Vista is the name given by Microsoft to their new operating system.

Here is a link to an article stating that large US government agencies have put upgrades to Vista on hold: http://www.itnews.com.au/newsstory.aspx?CIaNID=47346&r=rss

It seems from where we stand that businesses are generally not upgrading to Vista in any great hurry, and that it will just happen as new computers are purchased or old ones replaced.

But! we'd like to take the temperature a little more accurately. Please take 1 minute to register your vote for whether you are 1. ignoring Vista, 2. are likely to implement later in the year, or 3. have definite plans to upgrade all your computers to Vista by the end of the year.

You will see the current votes after you place yours. If enough people register their vote, we will report the results back to you in the next edition of Contact Point news.

Staggering Growth in the Australian Online Advertising Sector in 2006

The online advertising sector grew to more than $1 billion in Australia for the first time last year led by staggering growth in the paid search market, according to global researchers Frost & Sullivan.

Google is now equal market leader with Sensis. Read more here.

Did you know... Internet usage is up by 10% worldwide. Read more here.

Current IT news is added regularly to our Publications page. We focus on items that we believe are of interest to SMEs in Australia.

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