Newsletter Vol. 2, 2006

Suddenly it's May and cold in Melbourne. Our Queensland clients delight in telling us of the perfect 24 degree days they are having while we're cranking up the heaters!

The last couple of months have seen quite a few of our clients establishing an online presence as their business starts up. We've added links to some of these websites in our Case Studies. We have also been working on integration of offline and online data sources via XML file exchange to provide efficient and accurate data maintenance processes, as well as a number of other projects.

Please check out the snippets below, which may prove useful for your business.

Best wishes, Heather Maloney
Contact Point IT Services

---

Preparing for electronic marketing campaigns

Leading up to the introduction of our new online software solution to help you keep in touch with your customers electronically, you should start preparing your business data resources. Please refer to Start Collecting! and become more effective in managing your business relationships.

---

Tip #2 - A wealth of information to help you get the most out of your web presence exists in your web traffic log. Check out our article: What to Make of it? A guide to the analysis of your web log.

---

'Drive to Web' Marketing

If you have been a client of Contact Point for awhile, you've undoubtedly heard us propounding the importance of traditional advertising and marketing leading your potential customers into the online world. We have featured a great article on this topic in our Publications this month to give you some ideas on how to do "drive to web".

For the full article, go to: Seven Offline Viral Marketing Ideas

---

Contact Point - Helping businesses to reach their potential through Information Technology