Newsletter Vol. 1, 2007

I hope you had a great New Year's celebration! We managed to get to the fireworks along the Yarra in Melbourne, which was fabulous.

I hope that you all have a very prosperous 2007. To get you off on a good start, this newsletter contains some ideas to get you thinking about how your business can use technology differently to grow your customer base and improve your sales.

In this issue:

  1. Using Technology to Generate Word of Mouth
  2. Generating Leads from your Electronic Marketing Campaigns
  3. Adding eBay to your Arsenal of Lead Generators

Best wishes,
Heather Maloney

Using Technology to Generate Word of Mouth

Here's a great article on how two small businesses have used technology to promote word of mouth, and expand their customer base rapidly.

We have also included a link to this article in our Publications page, where you will find lots of other current technology news to help you understand current trends such as the rising cost of online advertising, and help you with issues such as controlling spam to your Blackberry or Smartphone.

New Year's Quote: Be always at war with your vices, at peace with your neighbours,
and let each new year find you a better person. - Benjamin Franklin

Generating Leads from your Electronic Marketing Campaigns

Have you considered that by tracking click throughs on your email marketing campaigns, you can gauge interest in a particular product range, and then follow up those who clicked through with another offer encouraging their interest and purchase?

This is just one of the tips discussed in our article: The Five Most Important Electronic Marketing Practices.

Advertisement: eNudge used to send 4,000 SMS messages. Read the Review

Adding eBay to Your Arsenal of Lead Generators

In our eNudge Newsletters, which are filled with information about how to use email and SMS marketing (click here if you would like to subscribe), we have talked about the recent trends of integrating your various online and offline marketing to provide a richer experience for your customers and prospects. Domino's Pizzas have just started a very interesting advertising campaign combining eBay, a treasure hunt, SMS and their website. Read full article.

Contact Point - Helping businesses to reach their potential through Information Technology